Dressed for Avondale. Shipped anywhere.
First cool morning
Tap a piece to shop it.
The week the mornings finally turn, we all reach for the same things. Cashmere over a straight jean, and the earrings you never take off.
The pieces
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$128 -
New this week
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Sold out
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Personal styling
Tell us, we pull, you try
AnnMarie and Renee are the personal shoppers here. Send the occasion, your sizes and a note about what you like, and they put pieces aside before you arrive.
Nothing is decided until you have it on. You come in, the rack is waiting, and you keep what works.
“Renee wants you to look your best and makes you feel special!”
Gifts, wrapped and ready
Tell us who it is for, the occasion and what you want to spend, and we will show you what we would wrap. Candles, jewelry, a gift card when the size is the question.
“my 'go to' for all gifts and clothes!”
Two shops in Jacksonville
Come see us
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Avondale
3576 St. Johns Avenue, Jacksonville, FL 32205Open every day, 10:00 am to 5:30 pm
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Five Points
1027 Park Street, Jacksonville, FL 32204Monday to Friday 10:00 am to 6:00 pm, Saturday 10:00 am to 4:30 pm
Get the drop before it sells out
New pieces land most weeks and the ones everybody wants go the same day. Choose email, a text, or both.
From the journal
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Dressing for a north Florida year
North Florida gives you one long hot season and one short cool one. Here is how we help customers build a wardrobe that fits the year we actually get.
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Gifts under a hundred dollars
What people actually buy here when they have a dinner Friday and a birthday Sunday, from a twenty eight dollar match striker to a ninety eight dollar dress.
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How personal styling works here
There is no fee and no appointment ritual. You tell AnnMarie and Renee what you need, they pull pieces before you arrive, and you try things on.