About

Jane Doe Boutique

Jane Doe Boutique opened in 2011, in the historic heart of Jacksonville. The first shop was in Avondale, and a second followed in Five Points. Two neighborhoods, one collection, one brand.

AnnMarie and Renee are the personal shoppers here. Tell them what you need, and they pull pieces before you arrive, so a visit starts with clothes already chosen with you in mind rather than a rack you have to work through alone.

The shop was featured in Southern Living, April 2021.

Two shops, one brand means the same service wherever you find us: whether you are standing in Avondale, standing in Five Points, or shopping this site from home, the goal is the same personal attention to fit and fabric.

That is Jane Doe Boutique: two shops, one brand, and two people who make sure it feels personal every time.

Two women in the boutique looking through a rack of clothing together

“Anne Marie and Renee are extremely helpful and friendly.”

Cecelia, Google review

“they have great gift options... recommendations on things that will look good on my body type.”

Julie Ann, Google review
The boutique's interior, clothing racks lit by natural light

Come see it in person, or let us come to you